KATO-KATO Light Chasing Plan Moisturizing Soft Focus Liquid Foundation 30g SPF30 PA+++

Light Manipulation & "Soft Focus" Illusion

• Science: Silicone polymers (Cyclopentasiloxane, Trimethylsiloxysilicate) and spherical minerals (Nano Zinc/Titanium Dioxide, Mica) refract light.
• Benefit: Creates a diffused, prismatic effect that optically blurs pores, fine lines, and texture. Unlike heavy "masking," it mimics the luminosity of healthy skin—like a real-life filter.
• Philosophy: Celebrates imperfection by softening flaws without erasing skin’s natural character.

Sun Protection as Skin Respect

• Hybrid UV Defense: Combines chemical filters (Octinoxate, Octisalate) for lightweight UVB absorption and mineral filters (Nano ZnO/TiO₂) for broad-spectrum UVA/UVB reflection.
• Benefit: SPF30 PA+++ isn’t an afterthought—it’s daily armor against photoaging. The nano particles ensure minimal white cast, making sun care wearable every day.
• Ethos: Positions foundation as preventative skincare, acknowledging light (UV) as both a beauty tool and a threat.

"Moisturizing" Through Barrier Intelligence

• Humectant Synergy: Pentylene Glycol + Butylene Glycol attract water; Calcium Pantothenate (B5) reinforces skin barrier.
• Silicone Emollience: Dimethicone locks hydration without greasiness.
• Benefit: A breathable moisture veil—plumps skin but avoids suffocation. Ideal for combo/oily types seeking hydration without shine.
• Contradiction Resolved: "Moisturizing" ≠ oil-heavy. It’s hydration-compatible with silicone’s featherlight finish. 

Sensory Ritual & Emotional Payoff

• Lavender Oil: Beyond fragrance—triggers olfactory calm. Studies link lavender to reduced stress.
• Texture Choreography: Silicones create a slip-and-float application—glides without tugging (key for sensitive skin).
• Benefit: Transforms makeup from chore to self-care ritual. The sensory pleasure builds a mindful moment. 

Ethical Formulation Nuances

• Nano Particles Debate: Uses nano minerals for elegance (no chalkiness) but includes Aluminum Hydroxide coating for stability—addressing safety concerns.
• Preservative Balance: Phenoxyethanol + Ethylhexylglycerin offers broad protection without parabens.
• Vegan Pigments: Iron oxides (CI 77491/92/99) are mineral-based, non-irritating for most.
• The Compromise: Lavender oil risks sensitization for some—a trade-off for sensory luxury. 

The Deeper "Why"

• This foundation answers modern beauty’s paradox: coverage without concealment, protection without weight, care without compromise. It’s for those who see makeup as enhancement—not disguise. The "Light Chasing" name is poetic trick: it harnesses light (for glow/SPF) while diffusing it (for blurring)—a metaphor for finding balance in self-presentation.
• For the user who wants skin to look like skin—just more luminous, protected, and peacefully confident.

Core Formula (Common to All Shades):

The formula is fundamentally the same across shades, differing mainly in the placement of color pigments (CI 77491, CI 77492, CI 77499). Here's a functional analysis: 

• Water (Aqua): Solvent base of the emulsion.
• Cyclopentasiloxane: Volatile silicone providing light texture, slip, and quick-drying feel. Helps spreadability.
• Trimethylsiloxysilicate: Film-forming silicone resin. Creates a flexible, water-resistant, "soft-focus" film that blurs imperfections and improves longevity.
• Ethylhexyl Methoxycinnamate (Octinoxate) & Ethylhexyl Salicylate (Octisalate): Chemical UVB Filters. Primary sunscreens providing SPF 30 protection.
• Zinc Oxide (Nano) & Titanium Dioxide (Nano): Physical/Mineral UV Filters (Broad Spectrum - UVB & UVA). Provide the PA+++ UVA protection. Nano particles enhance spreadability and reduce white cast.
• CI 77891 (Titanium Dioxide): White pigment for coverage and brightness. Also contributes to UV protection.
• Butylene Glycol & Pentylene Glycol: Humectants, solvents, and viscosity controllers. Provide lightweight hydration and help preserve the formula.
• Cetyl PEG/PPG-10/1 Dimethicone: Silicone emulsifier/surfactant. Helps blend water and silicone phases for a stable emulsion.
• Sorbitan Isostearate: Emulsifier helping to stabilize the oil and water phases.
• Disteardimonium Hectorite: Clay thickener/viscosity controller. Helps suspend pigments and stabilize the formula.
• Propylene Carbonate: Solvent and plasticizer. Can help pigment dispersion.
• Triethoxycaprylylsilane: Surface treatment agent, often used to coat pigments (like nano Zinc/Titanium) to improve dispersion and stability in the formula.
• Dimethicone: Emollient silicone. Provides slip, smoothness, water resistance, and a silky feel.
• Magnesium Sulfate: Viscosity controller and bulking agent.
• Aluminum Hydroxide: Often used as a coating for pigments (like Titanium Dioxide) to improve dispersion and stability. Can also act as a mild opacifier.
• Mica: Mineral providing subtle luminosity, sheen, and light-diffusing ("soft-focus") properties.
• Tribehenin & Glyceryl Behenate/Eicosanedioate: Waxy emollients/thickeners. Contribute to texture, stability, and skin feel.
• Sodium Stearoyl Glutamate: Amino acid-derived emulsifier with mild cleansing properties.
• Stearic Acid: Fatty acid acting as an emulsifier, thickener, and opacifier.
• Calcium Pantothenate (Vitamin B5): Humectant and skin-conditioning agent. Helps attract moisture.
• Xanthan Gum: Natural gum thickener and stabilizer.
• Phenoxyethanol & Ethylhexylglycerin: Primary preservative system. Ethylhexylglycerin also boosts the efficacy of phenoxyethanol.
• BHT (Butylated Hydroxytoluene): Antioxidant. Helps prevent oils/fats in the formula from oxidizing and going rancid.
• Methyl Hydrogenated Rosin: Film-forming resin/adhesive. Helps with long-wear and adherence to skin.
• Lavender (Lavandula Angustifolia) Oil: Fragrance component. Provides scent but has minimal skincare benefit and can be a potential sensitizer for some. 

Color Pigments (Vary by Shade):

• CI 77491 (Iron Oxides - Red): Provides warm/red undertones.
• CI 77492 (Iron Oxides - Yellow): Provides yellow/golden undertones.
• CI 77499 (Iron Oxides - Black): Provides depth/darkness to the shade. 

Key Functional Claims Explained:

• SPF 30 PA+++: Achieved through the combination of Chemical Filters (Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate) and Physical/Mineral Filters (Nano Zinc Oxide, Nano Titanium Dioxide, CI 77891). PA+++ indicates good UVA protection.
• Moisturizing: Primarily delivered by Humectants (Butylene Glycol, Pentylene Glycol, Calcium Pantothenate) and lightweight Emollients (Cyclopentasiloxane, Dimethicone). Note: Silicones provide emollience but aren't deeply moisturizing like oils or heavy creams.
• Soft Focus: Achieved through Light-Diffusing Particles (Mica, Silicone Resins - Trimethylsiloxysilicate, Dimethicone) and Pigments (CI 77891, Iron Oxides) which help blur the appearance of pores and fine lines.
• Lightweight/Liquid Texture: Primarily due to Volatile Silicones (Cyclopentasiloxane) and the overall emulsion structure.
• Long-Wear/Water Resistance: Supported by Film-Formers (Trimethylsiloxysilicate, Methyl Hydrogenated Rosin) and Water-Resistant Silicones (Dimethicone). 

Important Considerations:

• Nano Particles: Uses nano Zinc Oxide and Titanium Dioxide for cosmetic elegance (reduced white cast). Regarded as safe in sunscreens/cosmetics by major authorities.
• Fragrance: Contains Lavender Oil, a potential skin sensitizer. Avoid if you have sensitive skin or are sensitive to fragrance.
• Silicone-Heavy: Good for smooth application and pore-blurring, but may not be ideal for those who prefer non-silicone formulas or have specific sensitivities.
• Moisturizing Level: While it contains humectants, the silicone base is more occlusive/emollient than deeply nourishing. Very dry skin might need additional moisturizer underneath. 

Overall, this foundation relies heavily on silicones for texture, spreadability, and soft-focus effects, combines chemical and mineral filters for sun protection, and uses common humectants for light hydration.  

01#

• [Water, Cyclopentasiloxane, Trimethylsiloxysilicate, Ethylhexyl Methoxycinnamate, CI 77891, Butylene Glycol, Zinc Oxide (Nano), Cetyl PEG/PPG-10/1 Dimethicone, Titanium Dioxide (Nano), Pentylene Glycol, Ethylhexyl Salicylate, Sorbitan Isostearate, Methyl Hydrogenated Rosin, Magnesium Sulfate, Disteardimonium Hectorite, Phenoxyethanol, Aluminum Hydroxide, Mica, CI 77492, Tribehenin, Glyceryl Behenate/Eicosanedioate, Dimethicone, Propylene Carbonate, Triethoxycaprylylsilane, Sodium Stearoyl Glutamate, Stearic Acid, CI 77491, Calcium Pantothenate, Xanthan Gum, Ethylhexylglycerin, Lavender (LAVANDULA ANGUSTIFOLIA) Oil, CI 77499, BHT] 

02#

• [Water, Cyclopentasiloxane, Trimethylsiloxysilicate, Ethylhexyl Methoxycinnamate, CI 77891, Butylene Glycol, Zinc Oxide (Nano), Cetyl PEG/PPG-10/1 Dimethicone, Titanium Dioxide (Nano), Pentylene Glycol, Ethylhexyl Salicylate, Sorbitan Isostearate, Methyl Hydrogenated Rosin, Magnesium Sulfate, CI 77492, Disteardimonium Hectorite, Phenoxyethanol, Aluminum Hydroxide, Tribehenin, Glyceryl Behenate/Eicosanedioate, Mica, Dimethicone, Propylene Carbonate, Triethoxycaprylylsilane, Sodium Stearoyl Glutamate, Stearic Acid, Calcium Pantothenate, CI 77491, Xanthan Gum, Ethylhexylglycerin, Lavender (LAVANDULA ANGUSTIFOLIA) Oil, CI 77499, BHT] 

03#

• [Water, Cyclopentasiloxane, Trimethylsiloxysilicate, Ethylhexyl Methoxycinnamate, CI 77891, Butylene Glycol, Zinc Oxide (Nano), Cetyl PEG/PPG-10/1 Dimethicone, Titanium Dioxide (Nano), Pentylene Glycol, Ethylhexyl Salicylate, Sorbitan Isostearate, Methyl Hydrogenated Rosin, Magnesium Sulfate, Disteardimonium Hectorite, CI 77492, Phenoxyethanol, Aluminum Hydroxide, Tribehenin, Glyceryl Behenate/Eicosanedioate, Dimethicone, Propylene Carbonate, Triethoxycaprylylsilane, Sodium Stearoyl Glutamate, Mica, CI 77491, Stearic Acid, Calcium Pantothenate, Xanthan Gum, Ethylhexylglycerin, CI 77499, Lavender (LAVANDULA ANGUSTIFOLIA) Oil, BHT] 

04#

• [Water, Cyclopentasiloxane, Trimethylsiloxysilicate, Ethylhexyl Methoxycinnamate, Butylene Glycol, CI 77891, Zinc Oxide (Nano), Cetyl PEG/PPG-10/1 Dimethicone, Titanium Dioxide (Nano), Pentylene Glycol, Mica, Ethylhexyl Salicylate, Sorbitan Isostearate, Methyl Hydrogenated Rosin, Magnesium Sulfate, Disteardimonium Hectorite, CI 77492, Phenoxyethanol, Aluminum Hydroxide, Tribehenin, Glyceryl Behenate/Eicosanedioate, Dimethicone, Propylene Carbonate, Triethoxycaprylylsilane, Sodium Stearoyl Glutamate, CI 77491, Stearic Acid, Calcium Pantothenate, Xanthan Gum, CI 77499, Ethylhexylglycerin, Lavender (LAVANDULA ANGUSTIFOLIA) Oil, BHT]

How to Use

• After basic skin care, take an appropriate amount of liquid foundation and apply it evenly on the face.
• Pat evenly from the middle of the face to both sides until the liquid foundation is evenly attached to the skin.
• Apply an appropriate amount repeatedly to the key blemish areas to achieve a better concealer effect.

Safety Warning

• Keep out of reach of infants and young children, and do not eat.
• Do not use on skin abnormalities such as damage, inflammation, itching, etc.
• If skin discomfort occurs, please stop using it immediately and seek medical attention in time.

Storage Conditions

• Please keep it in a dry place at room temperature and avoid direct sunlight. 

• Serial Number: KT029;
• Purpose: Face Makeup;
• Options: 4;
• Net Content: 30g;
• Origin: Made in China;
• Shelf Life: 3 Years;