RED CHAMBER (Zhu Zhan)

a Chinese sustainable clean beauty brand established in 2020. RED CHAMBER has chosen an innovative path by starting with "clean beauty" and committed to creating a new experience in makeup products - "pure ingredients + excellent makeup effect". It interprets its perception of the world through creating "zero-burden makeup" with "high proportion of natural ingredients".

Brand Philosophy

• Beauty Sustainability - Clean Beauty with Pure Formulas · Light Makeup Era · Beauty is not Momentary
• Environmental Sustainability - Biodegradable packaging · Interdependence between humans and nature
• Spiritual Sustainability - Beyond specific moments · Seeking "Meaning" in Flux

Life Friendly

• All products and brushes produced by RC are vegan.
• No animal testing, showing reverence for life; zero cruelty, refusing to use animal-derived ingredients.

Environment Friendly

• RED CHAMBER uses recycled paper and FSC-certified paper for its product packaging, accessories, and shipping boxes, which are biodegradable and traceable; it avoids plastic and reduces glue usage; it substitutes traditional ink with soy-based ink for printing; and it uses honeycomb paper in shipping boxes to minimize waste and pollution.