REC was established in 2014 as a makeup brand under the EPO Group, specializing in creating high-quality, cost-effective products with attitude. The EPO Fashion Group focuses on serving the global middle class with its existing brands: MO&Co., Edition, little MO&Co., and COMMON GENDER.

REC is a professional makeup brand that has transitioned from backstage to everyday life. Supermodels casually use selfies to capture their authentic selves backstage at fashion shows. Inspired by the makeup backstage at international fashion weeks, REC creates 24/7 fashion-forward professional makeup products that allow young people to express their personal attitudes through REC. Anytime, anywhere, they can capture their true "Myrunway" moments, showcase their authentic selves, delight in themselves, and live with attitude.