I really wanted to love this but it just is not what the picture showed. I got shade 07 and was looking for a very glossy sheer cool toned grey-ish color. It is very pigmented, and kinda warmed toned dark brown which is just not what I was looking for. I'll still mix it with other lip product to sheer out the pigment. If you're looking for a pigmented dark brown gloss this one is really pretty but it just was not what I wanted out of the formula.