Love love the packaging!
I got #04 and I would say it's somewhat close to the color in the picture. Not the same pigment as the picture even after you apply it for 2-3 times, but I would also take your natural lip color into consideration. If you apply concealer and then the lip tint, then it probably would match the picture!
I think that if you are looking for the "bunny tongue" color then go for #04. It doesn't really leave a stain afterwards, but it's so cute and it doesn't feel drying after a while.