MAKE BEAUTY SIMPLER
INTO YOU
A BRAND THAT USES MAKEUP AS ITS MEDIUM, DESIGNED TO BE BOLD AND CONTINUOUSLY BREAK CONVENTIONS.Starting from "YOU, "INTO YOU aims to create unique and self-expressive makeup looks and styles for women through vilbrant colors and fun experiences, tapping into women's unlimited charm.The brand's DNA revolves around "BRAVE, CONFIDENT, INDEPENDENT, FREE-WILL, FEARLESS,"emphasizing women's sense of freedom, respecting their unique personalities, and encouraging them to break free from constraintsand live brilliantly authentic lives.
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